Retail brokerage engineered for compliance and conviction.
Product engineering and portfolio-intelligence work for a fast-growing Indian retail brokerage — with the SEBI-grade compliance and cost discipline the sector demands.
Client
SAMCo
Sector
Financial Services
Duration
16 months
Team
6 (product engineers, a compliance advisor, an SRE, a UX designer)
Where SAMCo was when we started.
SAMCo is a retail brokerage building modern investing surfaces for the next generation of Indian retail investors. The company operates under SEBI regulation, competes on both product experience and price, and needed a product engineering partner that could ship at consumer-fintech pace without breaking the compliance posture.
The problem, unvarnished.
- SEBI-grade audit trails on order flow, execution, and client communication
- Product velocity of a consumer fintech with the change-control of a regulated broker
- Portfolio-intelligence surfaces for retail investors — showing risk without spooking, showing performance without misleading
- A stack that was showing its age as the company scaled beyond its first million clients
How we scoped and sequenced the work.
01
Ship the small thing, fast, correctly
Started with MVP in 24 Hours on a specific investor-education surface. Proved the working model, then scaled the engagement to multiple product surfaces.
02
Compliance-first architecture
Order-flow audit trails, client-communication logging, and change-control disciplines baked into the platform, not bolted on. Compliance sat in the sprint reviews, not the pre-release gate.
03
Portfolio Intelligence for retail
Deployed the Portfolio Intelligence pattern for retail investors — position aggregation, risk telemetry, mandate awareness — with a UX that respects investor sophistication levels without dumbing down.
04
Cost-aware infrastructure
Retail brokerage economics are tight. Infrastructure choices were made against a per-user-cost budget, not against generic 'best practices'.
What we shipped.
Product engineering across multiple investor-facing surfaces, portfolio-intelligence layer, and the compliance and infrastructure discipline to sustain a regulated retail brokerage at scale.
The numbers that matter.
6 wks
First surface to production
From MVP in 24 Hours engagement to a production release on the investor education surface.
0
SEBI audit findings on delivered systems
Across two annual compliance cycles on systems delivered under the engagement.
3.2M+
Retail investors on the platform
As the company scaled through the engagement period.
What we built it on.
Bring us your financial services brief.
Book a 30-minute discovery call. A senior practitioner from the same practice that shipped this engagement will scope yours.
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